The Primark Blogging Masterclass with 'InTheFrow'

Thursday 18 September 2014

Last night I was lucky enough to accompany the beautiful Joanne from Blog De Sherrell to the Primark Blogging Masterclass with Victoria from In The Frow.

I met up with Joanne at The Brunswick Centre, and after a quick pit stop at Starbucks, we headed over to the event which took place at Primark's Press Office in Russell Square, Central London. We were greeted by some cute canapes, cookies and drinks along with an exclusive look at their upcoming AW14 Collection. 

There were so many amazing pieces on show and I was impressed not only by the quantity, but the quality of the pieces on offer and how truly on trend the new collection is. I fell in love with the beautiful baby pink biker jacket, as well as some of the gorgeous statement necklaces, jaw dropping knitwear and there are some beautiful coats coming out soon!

Joanne and I took out seats in the front row and really enjoyed listening to Victoria talk about her biggest 'pinch me' moment - wining the Company Blog Awards for the first time (followed by the second), her blogging process, favourite image editing app, blog schedule and even her hopes for the future.

It's always so lovely to hear bloggers talk fondly of their blogs, success, and even hopes and dreams. I've watched Victoria's blog grow massively the past year and I think everything she has achieved is amazing. 

I had an amazing time and feel like I've been thoroughly spoilt by Primark with a goody bag and gift card to pick up some new clothes! A massive thanks to Joanne for letting me come along as her +1 and to Victoria for speaking so eloquently, openly and honestly.

Needless to say, i'm sure there will be a primark haul coming soon... if you have any great AW suggestions on what to pick up, let me know in the comments.
Em xxx


  1. Their stuff looks amazing for a/w! I will definitely be picking up a few jumpers, I'm really digging big oversized jumpers and tartan this year!

  2. Can't believe how gorgeous their new A/W collection is! So many gorgeous picks! Looks like you had an amazing time :) x
    Beauty with charm

  3. Oh how I wish we had Primark in Australia! Those pieces look fabulous, I especially love that houndstooth print coat! xx

  4. That pink jacket is stunning! Can't wait to pick some things up from their A/W collection!x

    YSL GIVEAWAY | The little things in life

  5. Everything that is coming up from Primark looks absolutely amazing - I love the look of the knitwear and necklaces!

  6. All the clothes are really pretty and everything, but daaaaaam, those cookies look yum!
    x tink x

  7. Sounds amazing, I would have loved to have heard Victorias talk! Her blog is awesome. Totally swooning over the pastel biker jacket!

    The Velvet Black // UK Style, Beauty and Lifestyle Blog

  8. I have actually just bought the grey long wool coat - it looks amazing on.
    Love your blog!

  9. Ahh, you got some fab photo's! It was a great evening. Thank you for coming along with me, Em!

    Jo - x

  10. Sounds like an amazing day, I love Victoria's blog. There's some gorgeous pieces in Primark's collection x
    eleanor's adventures // UK Fashion & Beauty Blog

  11. Oh my goodness I love your skirt! And those cookies!! *drools*
    I wish we had Primark in Australia.

    Teacup Journal x

  12. Hey ,
    All of these photography are excellent .
    Glad to see this post .
    Clipping Path
    Remove White Background

  13. Some blogs like this are surely be very much important for many of the peoples who are seeking such kind of information.Like this so much. Thanks
    Raster To vector
    clipping path service
    Background Removal